Six online sites for personal branding

I felt pretty bad that my initial post on personal branding was an epic fail. However, after watching how mainstream media also had an epic fail, I do not feel so bad. This post is also on personal branding, but I am not going to attempt to explain it again. This time I am just listing six important places a modern professional should establish his or her brand online:

• A website - Here is my website. It is not very mature (although I have various old ones scattered across the web), but it is my current site. A website does not need to have all sorts of bells and whistles, but it should be some place that your online presence may call home. There are a number of free web hosting services. If you get serious, you should probably get a domain name too.
• A blog - You are reading my blog. A blog is more dynamic than a website. Like websites, there are a number of free blogging services, Blogger and Wordpress being the most popular. It is easier to generate content for a blog than for a site. A blog can showcase your writing, which is valuable in any line of work.
• Twitter - My Twitter handle is @ncooprider. Twitter has the ability to reach many people really quickly. The commitment level is less than with a blog or with Facebook, so your Twitter-network can include people you do not know and you can send out less-than-stellar tweets. Twitter can drive traffic to your site and blog, or just serve as a medium for crowd sourcing.
• A Google Profile - Here is my Google profile. It is yet to be seen if this thing will really take off, but I think it is a valuable tool. You can see from my profile that my web presence was a little crazy, and this allows me to consolidate and clarify. This is crucial if your online brand extends beyond one or two services (which it must do to have real reach).
• LinkedIn - Here is my LinkedIn profile. This is the professional social networking site. It may not pack the power of Facebook, but it makes that up in focus. Keeping a resume online here is easy and effective (last month I got a call from recruiters through this and I am not even looking for a job).
• Facebook - My Facebook username is ncooprider. I got my first job out of school through Facebook. It is the biggest kid on the block. Some people hate it and there are a lot of things which are annoying about it, but it still lives up to its name.

There are many others that are useful, but these were the six I feel every professional should use. That goes double if the person is looking for a job, and triple if that person is in tech, media, or both. Think I am wrong? Post a comment!

Personal branding

The recent move by Facebook to allow the selection of usernames has prompted some to ask: why? The answer is personal branding.

Your online presence is part of your brand. I would argue that it is a very significant part. How much you care about or publicize that brand depends on a number of factors. One thing to note, however, is that a quality brand must be built up over time. In other words, it is easier to gradually build up and maintain your online presence than to find yourself needing one and thinking "hmmm, maybe I'll try the internet now."

Why would you need one? Well, I found my current job (it found me) through my online presence (facebook). You can make money with a strong enough brand through blogging or online content. Your online brand can help grow your online social network beyond your physical social network.

Getting a username is like having a professional logo for a business. A business could just write their name in Helvetica and be done with it. The same information gets conveyed, and people can find them. However, a nice logo grabs people's attention, and a nice sign will make it easier to find while driving past it.

Think about it in terms of trademark. Why do companies fight so hard to keep their trademark? In our information age the ability to reach down to individuals has multiplied exponentially. Do you want somebody infringing on your personal trademark? What about if that infringement affects your future job search? Your spouses future job search? Your children's future job search?

Here are some additional places to look on wikipedia:

• personal branding,
  
• online identity management, and
  
• reputation management.

Related to this topic is the idea of finding a market for quality content. I wrote a blog post about it. Only the paradigm shift is that you are the content!

Nice quote from Cory Doctorow

From TWIT 183 -

Cory Doctorow: Using programmer tools to do other stuff is like using chef knives to cook, all right?

Leo Laporte: Yeah.

Cory Doctorow: It’s dangerous. You can really hurt yourself but they really work.

There's always a market for quality content

One of the first TWITs I listened to also happened to be the best one I have heard yet. TWIT 133 consisted of a panel discussion with and about Jonathan Coulton. I had never heard of him before, but the discussion about niche markets was fascinating and informative.

He quit his job as a software engineer to be a singer/songwriter instead, and now he makes more money doing that than he did as a software engineer. The "crazy" part about this is that he offers a lot of his content for free from his web page. He allows people to use most of it in derivative, non-commercial work (license). This is counter-intuitive to most people. What is also counter-intuitive is that people buy banana, robot, and monkey gifs on his site as a way of donating money. The point is that if you create quality content, somebody will pay for it. The trick is finding your niche. Coulton's niche is the tech nerd (Code Monkey is one of his more famous songs). I am having a hard time explaining. Check out his site and listen to TWIT 133.

Also, I think I saw him in Atlanta when I was flying back to Utah from my job interview at BAE a year ago. The airport was pretty messed up due to some ice (I was delayed for a number of hours) otherwise I think I would have got an autograph or something. It would have been a little awkward, since at the time my only exposure to him was TWIT 133. Don'y worry, I now have the whole year of Thing a Week.

Let me be clear: this is not a get rich quick scheme. At first I thought this was a new dot-com bubble. Maybe it was, to some extent. However, the bubble burst in October. Producing quality content that someone will pay for takes a lot of hard work, talent, and time. I do not have the time to put in the work, so my blog remains cluttered and not updated. However, many people I know have the time or have talents that are more easily shared over the internet (e.g. writing).

Speaking of writers, TWIT 184 talks about the death of print media. It is just not cost effective, especially with devices like the Kindle 2 coming out. One journalist I know had his local branch shut down this past year, and another newspaper employee I know was laid-off this week. If you have relied on printed media to publish your work in the past, I would highly recommend listening to TWIT 133 and TWIT 184. Then start self publishing on the web as much as you can. Create your own brand. It is worth something to the right people, and the right people are out there.

Windows for Linux/Power users

I am not really a Linux guru and I am not a Windows power user. However, I am comfortable in either environment. I do several things in each that make my life easier, and in general I try to make the two environments similar when I configure them. Below are some useful links I have collected for doing some snazzy/slick things with Windows that might not be for the average user. These are especially useful if you are a Linux guy working in a Windows world.

• Microsoft released some power toys for Windows that includes a desktop management system and some other nice tweaks.
• You can try X Mouse to get X11 mouse behavior in Windows. Highlighting cut-and-paste is useful.
  
• I have never used them, but MinGW is a collection of free header files and libraries for compiling windows programs that run without external dlls, such as cygwin's.
• Xming has been recommended to me as a good X-windows program for windows. Here are some notes. I tend to use whatever I find installed on my computer already.
• Last but not least, here are a few other people's lists of useful tools and tricks for those living in a Windows world:
  • Simon Peyton Jones has made a nice win32 cheat sheet
  • Win32 - GNU - Linux by Gregor Mitsch
  • David Welton put together a Windows for Linux users guide
  • My graduate school advisor, John Regehr, put together Windows Software for Unix Users

A Google Doc Presentation

My wife and I already use Google Docs to do our budget and keep track of our email address book for yearly Christmas cards. I also use Google docs to keep track of a number of other things. It is also integrated with Gmail, so you can open up office attachments from Gmail directly into Google Docs.

I have done spreadsheets and documents, but I have not done forms. Tonight I uploaded a powerpoint presentation to see how it would turn out. You can see it here:

Obviously, the formatting did not carry over completely correctly. I'm sure I could tweak the text to make it look as nice in Google as it does in Powerpoint, but that really was not the point.

Of course, I'm not really sure what the point really is. Maybe to share Kruskal's algorithm and connected components with the world? Nope.